October is Breast Cancer Awareness Month and this year we’re aiming to raise £3 million for breast cancer charities with our Tickled Pink campaign.
We’ve teamed up with designer Barbara Hulanicki who has designed some beautiful limited edition t-shirts for this year’s Tickled Pink. Barbara Hulanicki founded the iconic clothing label Biba in the 1960s and we’re delighted to be working with her. The t-shirts will cost £10 and for each one sold, £1 goes to Tickled Pink.
As well as the Tickled Pink t-shirts we’ve also got Tickled Pink lace print wellies for £12.50 (£1 goes to Tickled Pink), sets of lingerie in fuchsia pink and lace from £10 (£1.50 goes to Tickled Pink) and ladies scarves from £3.50 (with 50p going to Tickled Pink).
You can also buy special edition cereals and chocolate bars – like Cadbury’s pink Flake and Tickled Pink Weetabix – so look out for the Tickled Pink logo. And if you’re buying flowers in October our Tickled Pink bouquets cost just £5 with 50 pence going to Tickled Pink.
We’ve also been listening to feedback from people who have suffered from breast cancer and we’ve extended our range of post-surgery lingerie and swimwear. Beverly Spence contacted us during last year’s Tickled Pink event to ask whether we did specially-fitting bras for people who have had a mastectomy. Since then she – and others who have had first-hand experience of breast cancer – have been helping our Karen in our lingeries team at George to design and fit the new range. You can read Beverly’s story here.