Tickled Pink products on sale
in stores from the
6th September

Asda launched the Tickled Pink campaign back in 1996 to raise money to help improve the lives of people with breast cancer, both now and in the future. Entering its 14th year, Asda's Tickled Pink campaign benefits two breast cancer charities - Breast Cancer Care and Breast Cancer Campaign and since it started, our work has raised over £21 million.


Asda colleagues stride out for Breast Cancer Care

Every year hundreds of women take part in Pink Ribbonwalks to raise money for Breast Cancer Care – one of our two Tickled Pink charities – and this year 40 Asda colleagues joined a 500-strong turnout of walkers at Harewood House in West Yorkshire.


The walk, on Saturday 5 June, was one of four Pink Ribbonwalk events across the country where the participants have either experienced breast cancer themselves or know someone who has.

Asda Chief Financial Officer Judith McKenna was there to sound the starting claxon and take part in the 10-mile walk.


Fifteen of the Asda colleagues started earlier in the day on a 20-day walk, with the rest setting out on the 10-mile walk in the afternoon. Check out the gallery for some action shots.

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Tickled Pink
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Breast Cancer Care