Entering its 16th year, Asda’s Tickled Pink campaign benefits two breast cancer charities – Breast Cancer Care and Breast Cancer Campaign. Since it started, our work has raised over £29 million.

Look out for the pink products coming to a store near you.

Linda and her tombola at Chesser store

"Tickled Pink has always been close to my heart"

Asda colleague Linda Anderson is one of Tickled Pink’s most active supporters – and she’s been at the fundraising again. She recently held “the biggest tombola I’ve ever tackled” in Chesser Store, Edinburgh, and raised a fantastic £700.

Having sadly lost her mum to breast cancer, Linda herself was diagnosed with the disease in 2007. After going through a mastectomy, chemotherapy and radiotherapy, 3 years down the line she now only has to have a once-yearly check up and hopes to get the all clear in a couple of years time.

“Tickled Pink has always been a charity close to my heart” Linda says. “The year I was ill I was still helping fundraising”. With raffles, tombolas, car washes and many other fundraising initiatives, Linda has helped raised thousands for Tickled Pink over the past few years.

“I know a lot of customers who know my circumstances, so I get a lot of support”. This year, she even managed to persuade her husband to jump in the river Forth on January 1st in aid of Tickled Pink – which considering how much snow there was on the ground in January shows real dedication!

So far this year Linda and colleagues and customers at the Chesser store have raised £6,300 for Tickled Pink.