We believe in supporting the local causes our colleagues get behind, helping to make a difference to your local community. For us, sharing their passion is the ideal way to give something back to the communities that support us. That is why we set up the Asda Foundation, which through a range of projects supports good causes across the UK.

We donate £100,000 to help children in East Africa

The Asda Foundation has donated £100,000 to Save the Children to help some of the four million children on the verge of starvation as a result of the drought in East Africa.

Women and children are particularly at risk from the worst droughts for 60 years to hit Kenya, Somalia and Ethiopia and no rain is forecast until September. The harrowing photo above shows a young Kenyan woman Fatuma holding her six-week-old son Ibrahim in the stabilization centre for severely malnourished children in the Wajir District Hospital.

Paul Kelly our External Affairs director says: “At Asda we believe in giving children the opportunity to be the best that they can be. The lives of millions of children are at risk from the unfolding humanitarian crisis in East Africa. The Asda Foundation has today donated £100,000 to the Save the Children appeal. Save the Children are best placed to ensure the funds get to where they are needed most to save lives.”

For more information on how Save the Children is helping with the drought appeal visit their website.

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