Our Tickled Pink campaign was awarded an ‘Outstanding Corporate Partner Achievement’ award by Breast Cancer Campaign last Thursday at a reception at the House of Lords, in recognition of our 15 year support for breast cancer charities.
The award was presented at the charity’s annual event, which is held to thank supporters and researchers who have helped fund vital research into breast cancer.
Breast Cancer Campaign is one of the charities supported by the Ticked Pink initiative, and the money raised over the last five years has so far helped to fund 80 research projects in 20 locations across the UK and Ireland. It has also solely funded six Scientific Fellowships, worth more than £6 million, which are needed to help retain the best scientists in medical research in the UK.
Our Tickled Pink campaign, which was launched back in 1996, is dedicated to raising money to improve the lives of people with breast cancer, and in 15 years has raised a staggering £29 million for breast cancer charities.
To raise money for Tickled Pink, our stores across the UK sell pink products throughout the year focusing on Breast Cancer Awareness Month in October and Mother’s Day. Colleagues at all stores also take part in their own fundraising challenges to help boost donations. In January, to mark 15 years of the campaign, we held a star studded ‘Girls’ Night Out’ fundraising concert which helped boost the 2011 campaign fundraising total.
Baroness Delyth Morgan, Chief Executive of Breast Cancer Campaign, said: “Our Fundraising and Volunteer awards recognise the fantastic achievements of our supporters, who are dedicated to finding a cure for breast cancer. Congratulations to Asda and all the award winners – their passion means we can continue our vital work funding research into the disease.”