BBC Children in Need - Asda Charities

We raise £1.75m for BBC Children in Need in 2011

We’d like to say a big thank you to Asda customers, colleagues and suppliers for helping us raise a fantastic £1.75 million for BBC Children in Need in November.

Our contribution helped BBC Children in Need raise a record-breaking £46 million. The money raised will help fund hundreds of projects across the UK and will make a real difference to the lives of children and young people.

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BBC Children in Need

Get baking for BBC Children in Need 2011

We’re proud to be supporting BBC Children in Need once again this year – and we’re encouraging our customers and colleagues to get baking and raise money with our theme “Show your Spots, Let’s Bake Lots”.

You’ll find everything you need in store to get started including our exclusive Pudsey Bear baking range – for every product purchased from the range we’ll make a donation to BBC Children in Need.

The range, which is in store from November 5th, includes Pudsey Bear baking kits for kids, cupcake cases and iced decorations. Our Pudsey Bear cake stand is a great way to show off the cupcakes and buns you make – it costs just £5 and 50p from every sale goes directly to BBC Children in Need.

You don’t have to be a fantastic cook to take part – anyone can make cupcakes and tasty treats with our kids’ baking kits and easy-to-make cupcake mixes. Check out our tips and simple recipe ideas on Your Asda for more inspiration.

We’ve also got exclusive BBC Children in Need t-shirts at George from November 10th – celebrities including Strictly judge Alesha Dixon and TOWIE’s Lydia Bright wore them for our celebrity photoshoot.

They’ve also been supporting this year’s Appeal by taking part in our Land of Cake Believe photoshoot – you can see the amazing photos from the day and watch our behind-the-scenes video on our George Style blog.

And X Factor band JLS have been wearing our men’s BBC Children in Need t-shirt also available exclusively at George. We’ve got two signed t-shirts to give away in our George competition.

You can find out more about what we’re doing to support BBC Chidlren in Need this year and how you can get involved on Your Asda.

And you can make a donation to BBC Children in Need through our fund-raising page.

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BBC Children in Need

A Thank You from Pudsey and BBC Children in Need

Pudsey and Blush go behind the scenes to take a look at some of the Asda fundraising for BBC Children in Need for 2010. Asda colleagues and customers helped to raise £1.5 million of this year’s total of £18 million.

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BBC Children in Need

Pudsey Bear pays a special visit to say thank you

As part of Asda’s fundraising for BBC Children in Need this year, we encouraged local children to get involved with our Bake the Bear campaign. We sent 570,000 Bake the Bear kits out to schools around the country to encourage children, schools and families to raise money for children and young people in need throughout the UK.

Pudsey at Gravesend

There was a fantastic response, and so to say a big well done and thank you, Pudsey Bear has been visiting the schools that took part.

In the picture above he’s visiting Cockston Hill Junior School in Bishop Aukland with Asda colleague Dorian Bell to say hello to the children who got involved and baked cookies to raise money.

Pudsey also accompanied Jacquii and Andrea, colleagues at ASDA Gravesend to visit children at Shears Green Infant school (left).

The school used the ASDA cookie cutters and baked biscuits which were sold at the end of the school day and raised in excess of £200 for BBC Children In Need

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BBC Children in Need

A great result! Asda raises a whopping £1.5million for BBC Children in Need

A massive thanks to all our colleagues who put their best feet forward and joined in with the fundraising for BBC Children In Need this year. Our colleagues always do a fantastic job for the charity, and this year was no exception. With their help and support, Asda managed to raise a whopping £1.5million for the appeal this year, helping the appeal this year to reach a staggering total of more than £18million!

As fundraising for BBC Children In Need goes on all across the country, our colleagues’ hard work and effort in-store to raise money for the charity continues. For some fantastic pictures from in-store fundraising activities across the UK, have a look in our gallery below.