Tickled Pink products on sale
in stores from the
6th September

Asda launched the Tickled Pink campaign back in 1996 to raise money to help improve the lives of people with breast cancer, both now and in the future. Entering its 14th year, Asda's Tickled Pink campaign benefits two breast cancer charities - Breast Cancer Care and Breast Cancer Campaign and since it started, our work has raised over £21 million.


Dr Pharoah

Dr Paul Pharoah

(University of Cambridge)

Our genes can play a role in the effectiveness of breast cancer treatments.

Dr Pharoah and his colleagues around the world have collected data from around 4,500 women and have identified a number of genes that may be linked to an increased risk of breast cancer.

The team are now studying the medical records of this group of women to obtain further details of how their breast cancer developed over time and the treatments they received. They will then be matched with their DNA samples to find out which genes are involved in breast cancer development and how they affect response to treatment.

Posted in:  

Breast Cancer Campaign - East

Dr Watson

Dr Christine Watson

(University of Cambridge)

Breast cancers can be categorised into five distinct types according to their genetic information. As some of these breast cancer types respond well to current treatments and others do not, this information can be a helpful indicator of a patients’ long–term survival.

Learning more about how the different breast cancer types develop is also vital in helping researchers produce new drugs, especially for patients whose tumours do not respond to the treatments currently available.

Posted in:  

Breast Cancer Campaign - East