Tickled Pink products on sale
in stores from the
6th September

Asda launched the Tickled Pink campaign back in 1996 to raise money to help improve the lives of people with breast cancer, both now and in the future. Entering its 14th year, Asda's Tickled Pink campaign benefits two breast cancer charities - Breast Cancer Care and Breast Cancer Campaign and since it started, our work has raised over £21 million.


Dr Lodewijk Dekker

(University of Nottingham)

Cancer cells undergo a series of changes that lead them to break away from the original tumour, move around the body and spread to other tissues.

This process is called metastasis. Understanding how metastasis works may lead to the development of new drugs, which could slow down or prevent the spread of the disease and ultimately save more lives.

Posted in:  

Breast Cancer Campaign - East Midlands

Dr Symonds

Dr Paul Symonds

(University of Leicester)

On diagnosis of breast cancer a patient may be offered several forms of treatment including radiotherapy; in fact the majority of breast cancer patients receive this form of treatment and is used to destroy any breast cancer cells left behind after surgery.

This work aims to reduce the side effects experienced by those who receive the treatment.This project aims to determine whether it is our genes that play a vital role in increasing the risk of unpleasant side effects of radiotherapy. Ultimately this study could lead to a test that will predict which breast cancer patients develop severe radiotherapy side effects. This will allow clinicians to advise patients of their risk of severe side effects prior to treatment and help radiotherapist to give the most appropriate treatment possible.

Posted in:  

Breast Cancer Campaign - East Midlands