Tickled Pink products on sale
in stores from the
6th September

Asda launched the Tickled Pink campaign back in 1996 to raise money to help improve the lives of people with breast cancer, both now and in the future. Entering its 14th year, Asda's Tickled Pink campaign benefits two breast cancer charities - Breast Cancer Care and Breast Cancer Campaign and since it started, our work has raised over £21 million.


Prof Westley

Prof. Bruce Westley

(University of Newcastle)

Scientists have known for a long time that the female hormone oestrogen can increase the growth of breast tumours.

Drugs such as tamoxifen inhibit the effects of oestrogens and stop breast cancers growing. Other drugs called aromatase inhibitors prevent the synthesis of oestrogens. Unfortunately not everyone responds to treatment with these drugs. Patients who do respond frequently develop resistance. This project will examine other ways of preventing the progression of breast tumours.

Professor Westley will test the idea that drugs could be used to treat women who do not respond to hormone therapy or who have developed resistance to these drugs during their treatment.

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Breast Cancer Campaign - North East and Cumbria