Tickled Pink products on sale
in stores from the
6th September

Asda launched the Tickled Pink campaign back in 1996 to raise money to help improve the lives of people with breast cancer, both now and in the future. Entering its 14th year, Asda's Tickled Pink campaign benefits two breast cancer charities - Breast Cancer Care and Breast Cancer Campaign and since it started, our work has raised over £21 million.


Professor Dale

Professor Trevor Dale

(Cardiff University)

Approximately 30 per cent of people with breast cancer will develop resistance to current treatments and see their breast cancer return.

Professor Dale will investigate the role of a protein called Wnt in breast cancer development that may hold the key to this resistance. Understanding exactly how Wnt is involved in breast cancer development is vital in developing new treatments that are likely to prevent breast cancer from recurring which will help improve the current breast cancer survival rates.

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Breast Cancer Campaign - Wales