Tickled Pink products on sale
in stores from the
6th September

Asda launched the Tickled Pink campaign back in 1996 to raise money to help improve the lives of people with breast cancer, both now and in the future. Entering its 14th year, Asda's Tickled Pink campaign benefits two breast cancer charities - Breast Cancer Care and Breast Cancer Campaign and since it started, our work has raised over £21 million.


Be breast aware:

The five-point awareness code

You can help yourself by checking your breasts on a regular basis; follow the five-point breast awareness code:

  • Know what's normal for you
  • Look and feel
  • Know what changes to look for
  • Report any changes without delay
  • Attend routine breast screening if you are aged 50 or over

Know what is normal for you

In the UK 45,500 women and 300 men are diagnosed with breast cancer each year, accounting for a fourth of all new cancers and 23% of all female cancer cases.

However, whilst the cases of breast cancer in British women is increasing each year, survival rates beyond five years are improving, largely because people are now more aware of breast cancer and along with the NHS screening service, this can lead to earlier detection. Improved treatments, thanks to advances in research, also mean that more people are living longer with the disease.

Even though breast cancer in men is rare, around 300 men are diagnosed each year in the UK so it is important that they are breast aware too.

Please remember to be breast aware not only during October’s Breast Cancer Awareness Month but throughout the year as well, as early diagnosis saves lives.

Signs and symptoms

Report any changes to your doctor without delay

  • A lump or thickening which is different to the rest of the breast tissue
  • Continuous pain in one part of the breast or armpit
  • One breast becomes larger or lower
  • A nipple becomes inverted or changes shape or position
  • Skin changes including puckering or dimpling
  • Swelling under the armpit or around the collarbone
  • A rash on or around the nipple
  • Discharge from one or both nipples

    • 3 main risk-factors

    There are 3 main risk factors for breast cancer:

    • Gender – breast cancer is the most common cancer in women in the UK, with more than 45,500 cases diagnosed each year. Men can get breast cancer, but it is very rare.
    • Increasing age – the majority of breast cancers (around 80 per cent) occur in women over the age of 50.
    • Significant family history – for most people, having a relative with breast cancer does not increase their risk. However, a small number of women may have an increased risk of developing breast cancer because they have a significant family history. A family history may be significant if there are a number of cases of breast cancer in the family, or cases at a young age, or male relatives with breast cancer.