ASDA Tickled Pink campaign
Asda launched the Tickled Pink campaign back in 1996 to raise money to help improve the lives of people with breast cancer, both now and in the future.
Entering its 13th year, Asda’s Tickled Pink campaign benefits two breast cancer charities - Breast Cancer Care and Breast Cancer Campaign – and since it started, our work has raised over £21 million.
We have raised money for the charities by fundraising and selling pink products in our stores, this year we have an amazing selection of pink products for you to choose from.
Tickled Pink t-shirt being modelledFacts about breast cancer
Around 45,500 people, including 300 men, are diagnosed with breast cancer each year in the UK.
Every 11 minutes someone in the UK is told that they have breast cancer. That’s over 100 people a day, over 100 families and over 100 loved ones who hear the news that someone close to them has breast cancer.
That’s why campaigns like Asda’s Tickled Pink are important in encouraging our customers and colleagues to be breast aware, as early detection is crucial to treatment.
Every year, with your help, we continue to raise vital funds to support Breast Cancer Care and Breast Cancer Campaign – helping people affected by breast cancer and supporting research for a cure.
We have some fantastic products and activities planned for this October, so make a difference and get involved with Asda’s Tickled Pink campaign today.
Our Tickled Pink range
10p from each £1.00 will be donated to Tickled Pink
Asda Direct offers a range of Tickled Pink products to help raise money for Breast Cancer Campaign and Breast Cancer Care...
Where your money goes
Through our Tickled Pink campaign, vital funds are being raised so that Breast Cancer Care can support more people living with and affected by breast cancer, and Breast Cancer Campaign can ensure that more money is spent researching a cure.
Fundraising
You can make a difference to those affected by breast cancer by supporting Asda’s Tickled Pink campaign and joining our store and depot colleagues in raising vital funds through organising fundraising events in your local community.
Be breast aware
In the UK, 1 woman in 9 will be diagnosed with breast cancer in her lifetime. You can be breast aware and help yourself by checking your breasts on a regular basis.
Total raised this year:
£1,352,687
Who do we support?
Breast Cancer Campaign
Breast Cancer Campaign’s mission is to beat breast cancer by funding innovative world–class research into understanding how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure across the UK.
To date, Asda’s Tickled Pink campaign has helped the charity fund 36 vital research projects and 3 scientific fellowships. Find out more at the Breast Cancer Campaign website.
Breast Cancer Care
Breast Cancer Care is here for anyone affected by breast cancer. We bring people together, provide information and support, and campaign for improved standards of care.
Over the past 12 years, Asda’s Tickled Pink campaign has funded almost half of the services provided by Breast Cancer Care, and helped us give support and information on breast health to more than 8 million people. Find out more at the Breast Cancer Care website.
The Green Room
Find out what our colleagues have been doing to raise money for this year’s Tickled Pink campaign
