Tickled Pink - Asda Charities

And they're off

And they're off! Follow the Pedal Power journey

Asda Chairman Andy Bond and his cycling colleagues set off from Land’s End on Monday to ride 1111 miles up the country to John O’Groats in aid of Tickled Pink.

They are documenting their journey as they go, and you can follow the ride on the Pedal Power interactive map. This will be updated with photos, videos and stories throughout each day. You can help give the team a lift by leaving a message of support.

more

Posted in:

Tickled Pink

How it's all spent: the Tickled Pink shopping list

This year is a big year for Tickled Pink, and Asda colleagues and customers have been going all out to raise as much money as possible towards the campaign.

Tickled Pink supports two charities: Breast Cancer Care and Breast Cancer Campaign. To show how they plan to use the money that Tickled Pink raises, both charities have put together this “shopping list” of the things that are essential to their work.

It’s amazing how much even small amounts can help towards the work they do – and with the amount of money we’ve been raising this year, we hope that some of their bigger projects, such as research fellowships and women’s forums will receive more financial support.

more

Posted in:

Tickled Pink

World record holders

Loch Ness legends raise £135,000 for Tickled Pink

Asda’s senior meat buyer Jim Viggars and a team of 28 colleagues and suppliers completed a truly monster challenge when they set a new Guinness World Record by paddling the length of Loch Ness in kayaks.

The team took just five hours and 19 minutes to complete the 21 miles non-stop to raise more than £134,000 for Tickled Pink.

The video shows the team leaving Fort Augustus at 7 in the morning – and crossing the finishing line in glorious sunshine together as they arrived at Dores Beach more than one hour ahead of their own expectations:

Jim said he was “really really really proud of the team – it’s been a great day!”

There was only one capsize during the 21 mile paddle – but lots of aching limbs. Our meat and fish category director Rick Bourne said he was “really shattered”, adding: “I’m pleased it’s over. My legs are hurting. My shoulders are hurting.”

Well done, and big thanks to the whole team.

Posted in:

Loch Ness legends raise £135,000 for Tickled Pink

|

Tickled Pink

Asda colleagues stride out for Breast Cancer Care

Every year hundreds of women take part in Pink Ribbonwalks to raise money for Breast Cancer Care – one of our two Tickled Pink charities – and this year 40 Asda colleagues joined a 500-strong turnout of walkers at Harewood House in West Yorkshire.

The walk, on Saturday 5 June, was one of four Pink Ribbonwalk events across the country where the participants have either experienced breast cancer themselves or know someone who has.

Asda Chief Financial Officer Judith McKenna was there to sound the starting claxon and take part in the 10-mile walk.

Fifteen of the Asda colleagues started earlier in the day on a 20-day walk, with the rest setting out on the 10-mile walk in the afternoon. Check out the gallery for some action shots.

Tickled Pink: Warming up for the Pink Ribbon walk

Tickled Pink: Pink Ribbon walk for Breast Cancer Care

Tickled Pink: Setting off on the Pink Ribbon walk

Posted in:

Tickled Pink

|

Breast Cancer Care

Pedal Power

Pedal Powering towards £2million

Asda chairman Andy Bond has set himself a tough challenge this year. Not only is he going to cycle from Land’s End to John O’Groats as part of the Pedal Power challenge, he’s going to try and raise £2million for Tickled Pink at the same time!

Andy will be cycling the 1111 miles with 3 other Asda colleagues – Jim Viggars, Lara Wantenaar and Matt Harrison. We’re not quite sure how well the training is going – up until a couple of weeks ago Jim hadn’t been out on his bike for four months! However, the fundraising is certainly gaining momentum as the team have already secured £1.7million in pledges and donations.

With just £300,000 to go to reach their target, and three weeks before the big ride starts, we want to wish them all the very best. You can follow their progress and send them messages of support on the Pedal Power blog.

Posted in:

Tickled Pink