Entering its 16th year, Asda’s Tickled Pink campaign benefits two breast cancer charities – Breast Cancer Care and Breast Cancer Campaign. Since it started, our work has raised over £29 million.

Look out for the pink products coming to a store near you.

Pioneering Breast Cancer test funded by Tickled Pink donations

Scientists have developed a gene test that can detect the risk of breast cancer after pioneering research funded by our Tickled Pink campaign.

Breast Cancer Campaign Scientific Fellow Dr James Flanaghan (pictured) from Imperial College London revealed the findings this week.

His research could lead to a blood test that could help screen women in future.

One in five women is thought to have a genetic “switch” that doubles the risk of breast cancer.

Scientists analysed blood samples from 1,380 women of various ages and looked at the effect environmental factors such as alcohol, hormones and radiation had on genes.

You can read about the breakthrough in more detail on Breast Cancer Campaign’s website.

It’s just one example of the vital research we help fund through Tickled Pink which is now in its 16th year.

Asda customers, colleagues and suppliers have raised more than £29 million for breast cancer charities and last year, with your help, we raised a record £4.2 million.

Look out for our Tickled Pink products in store – like our £26 Tickled Pink bouquet which is available all year round and includes a 10% donation to Tickled Pink.

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Thank you for helping us raise £4.2 million for Breast Cancer Care and Breast Cancer Campaign

We would like to say a huge thank you to everyone who supported the Tickled Pink campaign throughout 2011. It was another successful year of fundraising and it is an amazing achievement to raise £4.2 million for Breast Cancer Care and Breast Cancer Campaign.

Click on a region on the map below to see how the money you raised will help the 48,000 people, including 300 men, diagnosed with breast cancer each year.

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Alexandra Burke and friends support Tickled Pink

We’re hosting a fabulous fundraising concert for Tickled Pink in the new year featuring Alexandra Burke and some very special guests.

Alexandra is an ambassador for Breast Cancer Care and she’s picked the line-up which will feature Chipmunk, Dionne Bromfield, The Saturdays and X-Factor winners Little Mix.

Happening at Shepherd’s Bush Empire in West London on 12th January, this fantastic “Girls’ Night Out” follows on from our “Girls’ Night In” theme for this year’s Tickled Pink campaign.

All of the money from ticket sales will go to breast cancer charities – and you can show your support now by booking your tickets here. If you’re an Asda customer or colleague you can get tickets for just £20 by using the promotional code Tick20.

Alexandra says: “It is going to be such a great evening of music and entertainment all in aid of a really important cause.”

“I’ve been a Breast Cancer Care Ambassador for a number of years now and am delighted to work with Asda in supporting their campaign and helping them to continue the fantastic work that they do to support breast cancer charities.”

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Make a friend's day with our Tickled Pink bouquet

If you’re looking for a gift for a special friend this week why not send them our limited edition Tickled Pink bouquet – a great way to show your support for breast cancer charities.

This beautiful bouquet is decorated in a light pink wrap and features stallion chrysanthemums, chrysanthemums anastacia, ruscus, germini lollipops and a single lily professionally arranged and delivered in a elegant box – perfect for a gift.

It costs only £26 and £2.60 from each order goes directly to our Tickled Pink campaign – helping to fund important research and support people suffering from breast cancer through our supported charities Breast Cancer Care and Breast Cancer Campaign.

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Check out our new range of Tickled Pink products

To celebrate the 15th anniversary of our Tickled Pink campaign we’ve teamed up with some of the nation’s favourite brands – turning them pink for Breast Cancer Awareness month.

Available exclusively at Asda, our new Tickled Pink grocery products include everything from breakfast cereals to chocolates and crisps, allowing you to easily contribute towards the campaign when you’re going about your weekly shopping.

The new range is in-store and online now – and a portion of the profits from each sale will go towards Breast Cancer Care and Breast Cancer Campaign.

This limited edition pack of Bite-sized Shredded Wheat sees 10% of the cost of each box going towards Tickled Pink, while 6p from each £2 carton of pink Tropicana fruit juice is donated to the cause.

We’ve brought out some great Tickled Pink items from George at Asda, including these eye-catching hot pink wellies at just £13 – the perfect way to keep your feet dry and toasty while the weather changes this autumn. A £1 donation from every pair sold goes towards the breast cancer charities.

You can get some matching Tickled Pink socks at just two pairs for £3 or check out our limited edition £8 Tickled Pink slipper boots – with £1 from each sale going towards the campaign.

See more items from the range in our gallery below – and look out for more Tickled Pink household products coming to your local store this year.

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